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Networking is all about who you know these days. The strength of your business is in direct proportion to the strength of your network. Because of social media, networking is no longer primarily geographical. We have the ability to meet people anywhere in the world. Tools like Facebook, Linkedin, Twitter, and other platforms have made the world smaller. Today, I…
Promote the current thing and the next thing, but never more than that. I learned this years ago, and it has served me well. And it’s more true today in our real-time marketplace. The Current Thing What is hot and now? You may have a live campaign, brand/product release, or upcoming event that you are…
Every interaction you have with prospects and customers makes a deposit or withdrawal in their trust account. When the balance gets high enough, connection happens and the customer buys. When the balance dips below a certain level, you lose that customer or prospect. For example, let’s look at the case of T.J. Hairston. He is…
Take fifteen minutes each day to quiet the noise and THINK about your business. Start today. Grab a pen, some paper, and a chair. Turn off the tv, ipod, laptop, and phone. Don’t text, tweet, chat, or talk for fifteen minutes. Think. This simple (but not always easy) exercise will help you get clarity for…
Don’t be weird. The other night I was getting some petrol at a local filling station and out of nowhere a man or phantom, not sure which, came up to me and told me his name and handed me a business card. Then, POOF! He was gone. It was like an apparition showed up and…
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