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The holidays are upon us in full flex and many people are making a final run to procure gifts for friends and loved ones. Somehow, I find myself in the same boat, again. I remind myself that the holidays come and go and most gifts rust or fade but the one gift that keeps on…
Don’t be weird. The other night I was getting some petrol at a local filling station and out of nowhere a man or phantom, not sure which, came up to me and told me his name and handed me a business card. Then, POOF! He was gone. It was like an apparition showed up and…
We’ve been talking a lot about shrinking the online/offline gap between brands and their audience. It was the main topic of our conversations last week at ConvergeSouth and a few weeks ago at New Marketing Experience in Chicago. This past Monday I spent the day playing in a charity golf event with some friends and clients. The…
Recently, I attended a Linking Greensboro event and had a great conversation with Kim Williams and Danielle Hatfield. We talked about common relationship challenges with clients. Most of the time it is due to a lack of trust by the client or not setting the right expectations for the project. Sometimes the issue is because there…
The internet space is more and more tool driven. Organizations use social media tools, CRMs, ESPs, and countless other automation tools to develop, manage, monitor, research, and respond. The trick is to use the tools without being a tool. Recently, I attended a panel discussion at Social Fresh Charlotte about leveraging social media listening and…
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