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I have been thinking a lot about the idea of generosity marketing and social media. I am sure I didn’t make up the term. Kudos to whoever you are out there who did. What this means to me is social media are the suite of tools that enable generosity to be the most an effective marketing…
Having a media channel strategy is important. Seth said so the other day. The key is getting the different marketing channels to work together. A lot of organizations use the same tactics across the different mediums. They try to get in front of as many eyeballs as possible regardless of relevance. They try to go…
Toms Shoes + Whole Foods = Marketing Heaven Recently, I was in Winston Salem and witnessed the marketing arranged marriage between TOMS and Whole Foods. I have to admit these two are perfect for each other. Well done Brad Otts, the cupid in this love story. Here is a link about the matrimony between TOMS & Whole Foods….
You have to try Ben’s Homemade Peach ice cream. It is amazing! I always stop in for a scoop on my way to or from (or both) Pinehurst. I was there on Monday taking advantage of my birthday round at Pine Needles/Mid Pines. Their key marketing strategy is in making the product awesome. Seth may call…
Often times we feel the need to come up with something profound to engage our customers or market our business. In most cases, great ways to promote your product or service are found in simple solutions. For example, today is my birthday and Pineneedles Resort is giving me a free round of golf within seven…
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