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Organizations often damage their online reputation with interruption marketing tactics. When this happens brand engagement plummets, fans flee, and prospects treat your company like a leper. If this has happened to you, fear not! You can rebuild your online reputation. It is not easy, it won’t happen overnight, but it can be done. The road to…
I have been thinking a lot about the idea of generosity marketing and social media. I am sure I didn’t make up the term. Kudos to whoever you are out there who did. What this means to me is social media are the suite of tools that enable generosity to be the most an effective marketing…
Having a media channel strategy is important. Seth said so the other day. The key is getting the different marketing channels to work together. A lot of organizations use the same tactics across the different mediums. They try to get in front of as many eyeballs as possible regardless of relevance. They try to go…
Toms Shoes + Whole Foods = match made in marketing heaven Recently, I was in Winston Salem and witnessed the marketing arranged marriage between TOMS and Whole Foods. I have to admit these two are perfect for each other. Well done Brad Otts, the cupid in this love story. Here is a link about the matrimony between TOMS…
You have to try Ben’s Homemade Peach ice cream. It is amazing! I always stop in for a scoop on my way to or from (or both) Pinehurst. I was there on Monday taking advantage of my birthday round at Pine Needles/Mid Pines. Their key marketing strategy is in making the product awesome. Seth may call…
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