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Do you remember the story of the tortoise and the hare? Did you know it is a marketing story? The one where the rabbit takes off in a blaze leaving the tortoise moseying behind. We all know the ending, the hare gives out of gas before the finish line and the turtle jogs by breaking…
When I played soccer as a kid our goal was to kick the ball as far down the field as possible. We didn’t have any strategy other than kick and chase. The result was a lot of running, kicking, and not much scoring. When we learned how to work as a team and purposefully move the…
Last week was full of great association and new ideas. J Paul Getty once said, “Where you will be in five years is determined by the books you read and the people you associate with.” True words. I learned a bunch this week spending time with guys like (and including) Jeff SanGeorge and Kennedy Pittman. There…
It wasn’t too long ago when “Rock Star” was a term reserved for people wearing leather pants and performing arena rock to sold out coliseums. Today the phrase has crossed over to the tech and marketing world (along with “Ninja” and a few others) to allude to expertise in some skill. I think we do it because…
Organizations often damage their online reputation with interruption marketing tactics. When this happens brand engagement plummets, fans flee, and prospects treat your company like a leper. If this has happened to you, fear not! You can rebuild your online reputation. It is not easy, it won’t happen overnight, but it can be done. The road to…
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