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Cool Hand Luke is one of the most popular films of all time. The film’s classic scene deals with communication. If you can’t see the video click here. Good communication involves listening as well as speaking the language of your audience. You will need to speak multiple languages depending on the medium. Print is a…
Monday I attended Social Fresh in Charlotte with several hundred other marketers and media folks. I could recap the event, but these folks, Jackie Adkins, Stacey Alex, and Kyle Chowing have already done a great job. I hope you get the chance to go to one of Jason’s events. He does a first class job. The speakers were…
I think we complicate word-of-mouth (WOM). Many organizations spend countless hours trying to get their Youtube video to go viral. Facebook and Twitter, let’s not go there. Here is a simple strategy for creating WOM and building brand value. PSE Marketing 1. Perfect your product and story 2. Set expectations with valuable online content 3….
Hello friends. I have the great fortune to live in an area with some very bright folks in the MarCom world. In the last month or so I’ve had an opportunity to get to know some great folks. You should get to know them too. John Cass- He is the head of digital marketing efforts…
Organizations: We need a digital footprint! Get on Twitter, Facebook, Youtube, Yelp, Foursquare, and Flickr. Build a Blog. Send email campaigns. We need to engage and build community. Consumer: Knock Knock? Consumer: Knock Knock? Consumer: Hello? Consumer: Anybody there? Companies are beginning to understand the value associated with establishing a digital footprint. They see conversations…
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