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There is a difference between Right and Right Now. A lot of companies miss out on new business due to short term thinking. They mistake not Right Now for No. There are more future customers than today customers. Understand the difference between Right and Right Now. “Right” is your ideal customer. These are the folks…
We’ve been talking a lot about shrinking the online/offline gap between brands and their audience. It was the main topic of our conversations last week at ConvergeSouth and a few weeks ago at New Marketing Experience in Chicago. This past Monday I spent the day playing in a charity golf event with some friends and clients. The…
Recently, I attended a Linking Greensboro event and had a great conversation with Kim Williams and Danielle Hatfield. We talked about common relationship challenges with clients. Most of the time it is due to a lack of trust by the client or not setting the right expectations for the project. Sometimes the issue is because there…
This past Tuesday, New Marketing Labs hosted a one day event in Chicago titled “New Marketing Experience (NME).” I have been to many conferences where attendees sit theatre style and listen to experts speak at us or to us in better scenarios. NME was formated differently. We sat at round tables with the speakers and other…
Tony Hsieh caught up with Seth Godin on the Delivering Happiness bus tour. This is a nice 8 minute clip talking about generosity marketing. It is a good reminder for us tom remember how valuable kindness and taking your eyes off yourself are to succeeding in business and life. Enjoy! If you can’t see the video…
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