Category Archives: Marketing

The Fifteen Minutes That Will Change Your Business

Take fifteen minutes each day to quiet the noise and THINK about your business. Start today. Grab a pen, some paper, and a chair. Turn off the tv, ipod, laptop, and phone. Don’t text, tweet, chat, or talk for fifteen minutes. Think. This simple (but not always easy) exercise will help you get clarity for…

What Warren Miller Can Teach You About Storytelling

Few people are as experienced in storytelling as Warren Miller. He has made ski movies every year since 1950 (over 750 sports films total). The 61st Warren Miller Film Tour, Wintervention, stopped by Greensboro last night and being in town, I had to attend (Thanks to the GSOC for hosting). You can learn a lot about the…

Give Your Customers A Cookie

Give your customers a cookie. I love it when companies do little things unexpectedly to give their customers a better experience. Earlier this week I met a friend at Penn Station for lunch. It is a sub shop/franchise with locations throughout the east coast and midwest. I had only been there once before and the…

12 Tour Marketing Tips For Bands & Artists

Freelance Whales and Miniature Tigers, two of my favorite bands right now, played recently in Chapel Hill at the Local 506. Rob Blackwell and I went to the show and it was fantastic. But I want to offer a few ideas about tour and show marketing for bands per my time with Freelance Whales and…

Seasons Change: What Season Are You In?

Seasons change. Fall is here so I took my family to Moses Cone manor in Blowing Rock, NC. The Blue Ridge Parkway is beautiful this time of year. Millions of leaves paint the landscape with hues of yellow, orange, and red. Business is seasonal too. Most don’t follow typical Spring, Summer, Fall, and Winter like…