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Validate: To demonstrate or support the truth or value of something. Everyone is looking for validation. Your customers, partners, employees, friends, and community desire assurance they belong to something. Building customer loyalty and creating raving fans happens when you are the one to give it to them. You be the one that supports and confirms they are…
Every interaction you have with prospects and customers makes a deposit or withdrawal in their trust account. When the balance gets high enough, connection happens and the customer buys. When the balance dips below a certain level, you lose that customer or prospect. For example, let’s look at the case of T.J. Hairston. He is…
Have you heard the saying, “A rising tide raises all ships”? Collaboration raises that tide. There is a myth that there is only one pie of customers for every business. The fact is, there are many pies and they can be made bigger. All you need is collaboration. To make this work you need to have…
January of this year marked the first time I set foot in a college classroom as a professor. This semester, I am teaching a digital marketing and social media course at Greensboro College. It’s now April and we are mid-term. My class is filled with bright young men and women who hold all the potential…
A few days ago I attended Analytics Camp. It is an “unconference” on analytics organized by Nathan Gilliatt. I know what you you are thinking, nerdville, right? True, it was a geekfest, but a good one to boot. One of the best sessions was from the CEO of an emerging NC software company on things he…
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