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Be useful and be brilliant Utility is one thing companies better think about as they work to connect with their audiences. With all the choices out there for consumers, if it isn’t useful, it isn’t going to stick or spread. A couple of weeks ago I listened to Mitch Joel talk about this same concept….
The winner of The Masters doesn’t just win a major. He becomes a part of the history of the game, and that’s what excites me. This tournament creates something that is very special, and year in year out, history is made here. – Phil Mickelson For those of you who aren’t golfers, it’s the premiere…
“You sly dog, you got me monologuing” Today’s movie lesson comes from “The Incredibles“. It is by far one of the best animated films I have seen and certainly one adults can relate to. I know some adults who even wear “Incredibles” pajamas (you know who your are). One of my favorite scenes is the…
Don’t do it! Everything will be ok. Please put down the shiny object. I’ve been working with a group that has shiny object syndrome. You’ve seen it before haven’t you? It occurs when normally smart and discerning people disconnect their brain and focus on any new or exciting technology, social media platform, or tool that gets…
Have you read We Are All Weird by Seth Godin from The Domino Project? If not, you should because: Positioning is more important than ever! There is no denying the fact that mass marketing is less effective for 99.5% of businesses out there. What are you doing to stand out from the crowd? How are you…
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