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Have you read We Are All Weird by Seth Godin from The Domino Project? If not, you should because: Positioning is more important than ever! There is no denying the fact that mass marketing is less effective for 99.5% of businesses out there. What are you doing to stand out from the crowd? How are you…
We talk a lot about the keys, pillars, principles, secrets, and lessons of successful content marketing. But rarely do we discuss the “cannots” of success. Until today. Sometimes success is knowing what not to do. There are many paths one can take to the top of a mountain but only a few pitfalls that have…
Recently on the West Hall Media blog I wrote about content marketing for B2B companies. It wasn’t a post dedicated to a lot of detailed strategies, content plans, or tactics. That is a post for another time. Until then, check out the awesome book, Content Rules (not an affiliate link), by C.C. Chapman and Ann Handley. What the post…
Promote the current thing and the next thing, but never more than that. I learned this years ago, and it has served me well. And it’s more true today in our real-time marketplace. The Current Thing What is hot and now? You may have a live campaign, brand/product release, or upcoming event that you are…
Are you producing great content that hits home with your audience or is your message getting lost in the creative? I’ve seen it a hundred times and so have you. Have you ever watched a commercial that left you confused? You paid attention for the entire 30 seconds and didn’t know what the brand was…
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