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2011 is gaining momentum for many of you. Performing a personal S.W.A.G. (Story. Works. Abilities. Goals.) will help you make the most of this year’s opportunities. S.W.A.G. is an exercise inspired by the traditional S.W.O.T analysis that organizations perform. The purpose of the activity is to help you frame your personal brand strategy. Story- What story…
Give your customers a cookie. I love it when companies do little things unexpectedly to give their customers a better experience. Earlier this week I met a friend at Penn Station for lunch. It is a sub shop/franchise with locations throughout the east coast and midwest. I had only been there once before and the…
You are an influencer. Influencers start movements and challenge the status quo. Some Influencers champion average. Influencers take risks and change the world. Some influencers play it safe and get lost in the masses. Influencers do great things. Some influencers never try. What kind of influencer are you? INFLUENCERS FULL VERSION from R+I creative. Thank…
I think we complicate word-of-mouth (WOM). Many organizations spend countless hours trying to get their Youtube video to go viral. Facebook and Twitter, let’s not go there. Here is a simple strategy for creating WOM and building brand value. PSE Marketing 1. Perfect your product and story 2. Set expectations with valuable online content 3….
Toms Shoes + Whole Foods = Marketing Heaven Recently, I was in Winston Salem and witnessed the marketing arranged marriage between TOMS and Whole Foods. I have to admit these two are perfect for each other. Well done Brad Otts, the cupid in this love story. Here is a link about the matrimony between TOMS & Whole Foods….
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