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Let the music play. Don’t stop. When you run a project or campaign it usually has a stop date but when you are creating a movement or building a community there is no end date. Think about a band like The Beatles. Although the band hasn’t toured or put out a new record (officially) in…
Take fifteen minutes each day to quiet the noise and THINK about your business. Start today. Grab a pen, some paper, and a chair. Turn off the tv, ipod, laptop, and phone. Don’t text, tweet, chat, or talk for fifteen minutes. Think. This simple (but not always easy) exercise will help you get clarity for…
2011 is gaining momentum for many of you. Performing a personal S.W.A.G. (Story. Works. Abilities. Goals.) will help you make the most of this year’s opportunities. S.W.A.G. is an exercise inspired by the traditional S.W.O.T analysis that organizations perform. The purpose of the activity is to help you frame your personal brand strategy. Story- What story…
Give your customers a cookie. I love it when companies do little things unexpectedly to give their customers a better experience. Earlier this week I met a friend at Penn Station for lunch. It is a sub shop/franchise with locations throughout the east coast and midwest. I had only been there once before and the…
You are an influencer. Influencers start movements and challenge the status quo. Some Influencers champion average. Influencers take risks and change the world. Some influencers play it safe and get lost in the masses. Influencers do great things. Some influencers never try. What kind of influencer are you? INFLUENCERS FULL VERSION from R+I creative. Thank…
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