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Let’s talk about simple branding. It is easy to make business complex these days. All of the technologies and tools available to us these days are wonderful but if we let it distracted us, our brand will suffer. This is exactly the conversation I had with my good friend Jeff Dolan recently. He is an incredible media…
Some of you may be asking yourselves, what is a mood board? It is a mosaic of images, words, graphics, and objects that project what you want your brand position to be. In developing your personal brand, think of a mood board as a snapshot of where you want to be. It is a destination…
There are a hundred things you can do to make your brand sharable. There are a thousand ways to spread your organization’s ideas. Here is one great way. Make it Easy! Optimize your content to be easy to find. Create content in the right context to make it easy to understand. Write to an audience…
Let the music play. Don’t stop. When you run a project or campaign it usually has a stop date but when you are creating a movement or building a community there is no end date. Think about a band like The Beatles. Although the band hasn’t toured or put out a new record (officially) in…
Take fifteen minutes each day to quiet the noise and THINK about your business. Start today. Grab a pen, some paper, and a chair. Turn off the tv, ipod, laptop, and phone. Don’t text, tweet, chat, or talk for fifteen minutes. Think. This simple (but not always easy) exercise will help you get clarity for…
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