.png)
Recently, I wrote about how to build an incredible brand over at Spin Sucks. I’d love for you to check it out and let me know your thoughts. Here is a quick video cliff notes version: If you can’t see the video, click here. Before a brand can become incredible, it forst must be credible….
A few weeks ago we talked about simple branding. Today our focus is on the deadly d’s of branding. These are three things that will kill a brand from the inside out. Sure, we talk a lot about the external factors that affect a brand like positioning, focus, promotion, credibility, name, etc. Rarely do we…
Let’s talk about simple branding. It is easy to make business complex these days. All of the technologies and tools available to us these days are wonderful but if we let it distracted us, our brand will suffer. This is exactly the conversation I had with my good friend Jeff Dolan recently. He is an incredible media…
Some of you may be asking yourselves, what is a mood board? It is a mosaic of images, words, graphics, and objects that project what you want your brand position to be. In developing your personal brand, think of a mood board as a snapshot of where you want to be. It is a destination…
There are a hundred things you can do to make your brand sharable. There are a thousand ways to spread your organization’s ideas. Here is one great way. Make it Easy! Optimize your content to be easy to find. Create content in the right context to make it easy to understand. Write to an audience…
 |
 |
|
|
 |