Category Archives: Branding

What You Can Learn From The Masters

The winner of The Masters doesn’t just win a major. He becomes a part of the history of the game, and that’s what excites me. This tournament creates something that is very special, and year in year out, history is made here. – Phil Mickelson For those of you who aren’t golfers, it’s the premiere…

The Secret To Creating Better Value Propositions

Business models are largely driven by one or a set of key value propositions. Your unique value proposition (UVP) is the reason your customers buy from you instead of the competition.  Whether you’re launching a startup or been in business for decades, you should spend time regularly building stronger UVPs. Today you are in luck because…

Don’t Miss The Concept

  I love to concept. It is one of my favorite things to do professionally. You know, taking an idea and making it big, telling a story, and connecting it to the people who want it. It isn’t uncommon for us to spend hours during the creative phase thinking of  how we want to communicate…

On Spin Sucks: Building An Incredible Brand

Recently, I wrote about how to build an incredible brand over at Spin Sucks. I’d love for you to check it out and let me know your thoughts. Here is a quick video cliff notes version: If you can’t see the video, click here. Before a brand can become incredible, it forst must be credible….

The Deadly D’s Of Branding

A few weeks ago we talked about simple branding. Today our focus is on the deadly d’s of branding. These are three things that will kill a brand from the inside out. Sure, we talk a lot about the external factors that affect a brand like positioning, focus, promotion, credibility, name, etc. Rarely do we…