Recently, I wrote about how to build an incredible brand over at Spin Sucks. I’d love for you to check it out and let me know your thoughts. Here is a quick video cliff notes version: If you can’t see the video, click here. Before a brand can become incredible, it forst must be credible….
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A few weeks ago we talked about simple branding. Today our focus is on the deadly d’s of branding. These are three things that will kill a brand from the inside out. Sure, we talk a lot about the external factors that affect a brand like positioning, focus, promotion, credibility, name, etc. Rarely do we…
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