.png)
The winner of The Masters doesn’t just win a major. He becomes a part of the history of the game, and that’s what excites me. This tournament creates something that is very special, and year in year out, history is made here. – Phil Mickelson For those of you who aren’t golfers, it’s the premiere…
Business models are largely driven by one or a set of key value propositions. Your unique value proposition (UVP) is the reason your customers buy from you instead of the competition. Whether you’re launching a startup or been in business for decades, you should spend time regularly building stronger UVPs. Today you are in luck because…
I love to concept. It is one of my favorite things to do professionally. You know, taking an idea and making it big, telling a story, and connecting it to the people who want it. It isn’t uncommon for us to spend hours during the creative phase thinking of how we want to communicate…
Recently, I wrote about how to build an incredible brand over at Spin Sucks. I’d love for you to check it out and let me know your thoughts. Here is a quick video cliff notes version: If you can’t see the video, click here. Before a brand can become incredible, it forst must be credible….
A few weeks ago we talked about simple branding. Today our focus is on the deadly d’s of branding. These are three things that will kill a brand from the inside out. Sure, we talk a lot about the external factors that affect a brand like positioning, focus, promotion, credibility, name, etc. Rarely do we…
 |
 |