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Recently, I’ve had several conversations around the relationships between an organization or brand and its marketing firm or ad agency. I’ve seen similar discussions here and here. Most company-vendor relationships fall into one of three categories: partner, peasant, or prima donna(as my friend Todd Kinley likes to call it). One of these three types of relationships produces long-term…
My friend Amy recently created these Vanguard ads. I think she did fantastic work. Why these ad are good: They are smart without getting lost in the creative I remembered the name of the brand I know what the company is selling I was entertained Hopefully these commercials will reach audiences interested in investing. Relevancy is at the heart of all…
Are you producing great content that hits home with your audience or is your message getting lost in the creative? I’ve seen it a hundred times and so have you. Have you ever watched a commercial that left you confused? You paid attention for the entire 30 seconds and didn’t know what the brand was…
Do you remember the story of the tortoise and the hare? Did you know it is a marketing story? The one where the rabbit takes off in a blaze leaving the tortoise moseying behind. We all know the ending, the hare gives out of gas before the finish line and the turtle jogs by breaking…
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