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This business (marketing) is not about selling stuff. This business is about creating strong, provocative relationships between good companies and their customers. Those relationships will feed the business but you have to feed the relationships. – Dan Wieden If you can’t see this video, click here. Enough said.
I love to concept. It is one of my favorite things to do professionally. You know, taking an idea and making it big, telling a story, and connecting it to the people who want it. It isn’t uncommon for us to spend hours during the creative phase thinking of how we want to communicate…
Each year I watch the Super Bowl’s advertisements and think about all the time and money invested into 30 seconds of grandeur and ask, is it worth it? Brands use the commercials for the opportunity to reach tens of millions of people at one time in one place. The smart ones focus their effort to a particular…
Recently, I’ve had several conversations around the relationships between an organization or brand and its marketing firm or ad agency. I’ve seen similar discussions here and here. Most company-vendor relationships fall into one of three categories: partner, peasant, or prima donna(as my friend Todd Kinley likes to call it). One of these three types of relationships produces long-term…
My friend Amy recently created these Vanguard ads. I think she did fantastic work. Why these ad are good: They are smart without getting lost in the creative I remembered the name of the brand I know what the company is selling I was entertained Hopefully these commercials will reach audiences interested in investing. Relevancy is at the heart of all…
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