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Promote the current thing and the next thing, but never more than that. I learned this years ago, and it has served me well. And it’s more true today in our real-time marketplace. The Current Thing What is hot and now? You may have a live campaign, brand/product release, or upcoming event that you are…
- Stay clear of birds. – Stay clear of here. – Stay dreaming. – Stay cool. – Stay inspired.
I’ve been thinking a lot about URGENT vs IMPORTANT lately. It seems we let the urgent tasks rule our calendars instead of giving important issues their due. Why is this? I think it has to do with taking the path of least resistance. For me, most of the urgent things are easy to take care of…
The great folks at the National Cotton Council and Syngenta asked me to speak at their “Leadership At Its Best” Conference. It was a blast spending time with such wonderful folks and talking about social media for the Ag business. Here is what we discussed: Social Media for Awareness and Influence View more presentations from David…
My friend Amy recently created these Vanguard ads. I think she did fantastic work. Why these ad are good: They are smart without getting lost in the creative I remembered the name of the brand I know what the company is selling I was entertained Hopefully these commercials will reach audiences interested in investing. Relevancy is at the heart of all…
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David Horne is co-founder of a marketing solutions company. He works with organizations to build high-touch businesses in a high-tech world.
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