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Let’s start the new year off right with a movie lesson from One Crazy Summer and the importance of knowing your audience. You all know I am a fan of Cusack movies and this is one of his lesser known eighties romantic comedies. There is one scene that always cracks me up because I see companies and speakers make similar mistakes. See if you can spot it.
If you can’t see the video click [here].
One of the first rules of effective marketing and all communication is to know your audience. Context is key. Don’t make the same mistake as General Raymond. Take time to study who your message is for and how you can best relate to them. Assume you only have one chance for your audience to receive it.
