There is a difference between Right and Right Now.
A lot of companies miss out on new business due to short term thinking. They mistake not Right Now for No. There are more future customers than today customers. Understand the difference between Right and Right Now.
“Right” is your ideal customer. These are the folks that want what you have to offer and reflect your brand positively. They may just not be ready to buy. In this case, building permission based marketing and social media touch-points will help you nurture them until they are ready to buy.
“Right Now” is low hanging fruit. These ideal customers are ready to purchase. Hopefully your strategy and tactics allow reach these folks. This is where your data is important. Answering the who? and what? questions will help you accomplish this.
Think long-term. Be helpful and treat people with respect. Remember to court your customers. You plan on being in business for a while, right?
What are you doing to nurture your customers?
phot credit: Pink Sherbet Photography