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Wednesday was the national day of action for Citizen Gulf . They are a nonprofit organization helping fishing families affected by the Gulf Crisis. The Greensboro Chapter of Social Media Club hosted one of the benefts. Tammy Friedeck and Chuck Hester did a great job sharing about the power of social media for social good. The…
In honor of school starting back today, I want to dedicate “movie lessons” to Wes Anderson’s Rushmore. It is one of my favorite high school movies. Max Fischer, played by then unknown Jason Shartzman, tells us the secret. I believe if you grasp this one idea you will have more fun, joy, and success in your…
Monday I attended Social Fresh in Charlotte with several hundred other marketers and media folks. I could recap the event, but these folks, Jackie Adkins, Stacey Alex, and Kyle Chowing have already done a great job. I hope you get the chance to go to one of Jason’s events. He does a first class job. The speakers were…
Last week I spent Sunday through Wednesday in New York City with Josh Madden, my great friend and partner of West Hall Media. We were meeting for a few days to rework our company. Sometimes you have to refine and reinvent yourself in order to reach the next summit. Taking a break from the norm,…
I think we complicate word-of-mouth (WOM). Many organizations spend countless hours trying to get their Youtube video to go viral. Facebook and Twitter, let’s not go there. Here is a simple strategy for creating WOM and building brand value. PSE Marketing 1. Perfect your product and story 2. Set expectations with valuable online content 3….
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David Horne is co-founder of West Hall Media, a marketing and new media company. He works with companies to enhance their communications and marketing efforts, connect to their communities, and build their brands.
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