Knock Knock? Is anybody there?

Organizations: We need a digital footprint! Get on Twitter, Facebook, Youtube, Yelp, Foursquare, and Flickr. Build a Blog. Send email campaigns. We need to engage and build community.

Consumer: Knock Knock?

Consumer: Hello?

Consumer: Anybody there?

Companies are beginning to understand the value associated with establishing a digital footprint. They see conversations happening in real time and desperately want to join them. The secret isn’t having an account or page. That doesn’t mean you are connecting. Organizations need to go beyond having an @ handle, video channel, and blog. They need to be there.

If you decide twitter is a good place for your company to be then be there. What does it say if someone shows up on twitter (via the pretty icon on your home page) to talk and there is no activity? Or they go to your Facebook fan page and crickets chirp? How about a blog whose last post was in 2009? It says no one is home.

Building community with social presence takes showing up and follow through.

photo credit: J.L. Settle

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http://www.cna-trainingclass.com/ cna training

Terrific work! This is the type of information that should be shared around the web. Shame on the search engines for not positioning this post higher!
http://davidhorne.me David Horne

Absolutely Jeff. Just because it is out there doesn’t mean you nee to be. Pick the platforms that fit your business. Learn how to use them in a way that gives value to your community.

Old school messages don’t work in the new school. Can’t put old wine in new wineskins for sure.
http://www.jeffdolan.com Jeff Dolan

I agree companies are missing a huge opportunity to show up online, but more importantly, I would rather them not show up until they know what they are doing and what they are saying.

The last thing anybody wants are old school messages regurgitated in new school ways. Press Releases anyone?

Knock Knock? Is Anybody There?