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Hello friends. I have the great fortune to live in an area with some very bright folks in the MarCom world. In the last month or so I’ve had an opportunity to get to know some great folks. You should get to know them too. John Cass- He is the head of digital marketing efforts…
Organizations: We need a digital footprint! Get on Twitter, Facebook, Youtube, Yelp, Foursquare, and Flickr. Build a Blog. Send email campaigns. We need to engage and build community. Consumer: Knock Knock? Consumer: Knock Knock? Consumer: Hello? Consumer: Anybody there? Companies are beginning to understand the value associated with establishing a digital footprint. They see conversations…
Over the last several months I have been contributing over at Workshifting.com. The site is dedicated to provide tips and advice for folks whose office is anywhere. I wanted to share with you a post I wrote about my flying lessons with Chris Laney. He is a good friend and mentor. He authors a great blog…
Be purpose minded not process minded. That statement will help you immensely. I work with companies sometimes that are focused on the process. Which isn’t horrible unless you focus only on the process. How do we find customers and get them to do something? What constraints can we eliminate to be more productive? These are all decent…
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David Horne is co-founder of a marketing solutions company. He works with organizations to build high-touch businesses in a high-tech world.
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