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Do you remember the story of the tortoise and the hare? Did you know it is a marketing story? The one where the rabbit takes off in a blaze leaving the tortoise moseying behind. We all know the ending, the hare gives out of gas before the finish line and the turtle jogs by breaking…
When I played soccer as a kid our goal was to kick the ball as far down the field as possible. We didn’t have any strategy other than kick and chase. The result was a lot of running, kicking, and not much scoring. When we learned how to work as a team and purposefully move the…
It is time for another movie lesson. This episode’s lesson, Five ways to win customers, comes from High Fidelity. It is no secret John Cusack is one of my favorite actors. The film centers on Cusack’s character, Rob Gordon, as he struggles with relationships and a failing record store. I caught a bit of it recently…
Last week was full of great association and new ideas. J Paul Getty once said, “Where you will be in five years is determined by the books you read and the people you associate with.” True words. I learned a bunch this week spending time with guys like (and including) Jeff SanGeorge and Kennedy Pittman. There…
I believe there is an entrepreneur gene in all of us. Tony Hsieh‘s book, “Delivering Happiness: A Path to Profits, Passion, and Purpose,” is about that gene. Yes, he is the CEO of Zappos, and the book talks a lot about the culture they have created at Zappos. The value of the book for me was a personal look into…
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David Horne is co-founder of West Hall Media, a marketing and new media company. He works with companies to enhance their communications and marketing efforts, connect to their communities, and build their brands.
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