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It wasn’t too long ago when “Rock Star” was a term reserved for people wearing leather pants and performing arena rock to sold out coliseums. Today the phrase has crossed over to the tech and marketing world (along with “Ninja” and a few others) to allude to expertise in some skill. I think we do it because…
Organizations often damage their online reputation with interruption marketing tactics. When this happens brand engagement plummets, fans flee, and prospects treat your company like a leper. If this has happened to you, fear not! You can rebuild your online reputation. It is not easy, it won’t happen overnight, but it can be done. The road to…
I have been thinking a lot about the idea of generosity marketing and social media. I am sure I didn’t make up the term. Kudos to whoever you are out there who did. What this means to me is social media are the suite of tools that enable generosity to be the most an effective marketing…
Having a media channel strategy is important. Seth said so the other day. The key is getting the different marketing channels to work together. A lot of organizations use the same tactics across the different mediums. They try to get in front of as many eyeballs as possible regardless of relevance. They try to go…
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David Horne is co-founder of West Hall Media, a marketing and new media company. He works with companies to enhance their communications and marketing efforts, connect to their communities, and build their brands.
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