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Yesterday I became a dad for the first time. Joshua was born at 7:16am on March 30th. Today I wanted to share with you a post I’ve written called Failure Diseases and How to Cure Them at workshifting.com. We talk about common symptoms like Excusitis and Procrastination that lead to failing and how you can…
“It was nothing.” The three words we should never say. This week I was working through a customer experience where I was on the customer end. Oddly enough, I had a snake in my house. You mean on your property in the yard. NO. I mean in my kitchen. Imagine, coming downstairs for some breakfast,…
It is time for another round of movie lessons. This week I will draw from Ocean’s Eleven. There are many things to learn from this movie about putting together the right team (which I may come back to later), but I wanted to focus on listening. I love the scene when Rusty (Brad Pitt) is…
Do you focus on High-Tech or High-Touch? High-tech focuses on tools and data. High-touch focuses on interactions and connections. High-tech counts the number of visits. High-touch counts the number of relationships High-tech aims for the head. High-touch captures the heart. High-tech tells the story. High-touch tells the legend. High-tech wants the facts. High-touch wants to be interesting. The…
I was visiting a client last week and one of the folks asked me about secrets to getting to the top of Google search. He then wanted to know about going viral on Youtube. Then everyone started chiming in. They wanted to know the tactics. These days a lot of companies get wrapped up in…
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David Horne is co-founder of a marketing solutions company. He works with organizations to build high-touch businesses in a high-tech world.
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