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Many times we focus on shiny new marketing tools and fad philosophies. The new “next big thing” is a common tactic for organizations that are short term thinkers in their marketing strategy. Now, I believe our world has changed, and the days of looking five and ten years out in executing a business plan are…
Kicking off a new series titled, Linchpins. Hope you enjoy! If you can’t see the video, click here Jeff Dolan – jeffdolan.com Josh Madden – joshmadden.com Chris Laney – lessonsfromthecockpit.com
I am starting a series called Movie Lessons. Each month I will pull a key to success out of a film I’ve seen. I think if we open our minds to always be in a learning and growing mode, we can “get” something from almost every experience. I encourage you to share in the comments…
This week I was working with a client on their marketing strategies for 2010. It is amazing to me how many companies do not keep data and metrics concerning their business. One of the brightest guys I have ever met used to say “you cannot improve what you do not measure.” There are few truer…
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David Horne is co-founder of West Hall Media, a marketing and new media company. He works with companies to enhance their communications and marketing efforts, connect to their communities, and build their brands.
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