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Recent events around Tiger Woods have sparked thousands of conversations online. Apart from the obvious moral issues surrounding the saga, I believe there is a valuable lesson in social media and marketing. We all know there are “new rules” of marketing. They have been written about endlessly by folks (smarter than me) like Kyle Lacy and…
In 2003, Seth Godin published a book titled Purple Cow(not an affiliate link). I am sure many of you have read it, but if you haven’t, it is worth a read. To me, the beauty of this book is in the simplicity of its message. Don’t go for sameness or even differentiation, go for distinction….
A couple of weeks ago I spoke about personal branding and social media to faculty and students at my alma mater, Greensboro College. Thanks again to everyone who attended, I enjoyed talking with you and it was a pleasure to meet you. My presentation focused more on philosophy (what, why, who) and less on the mechanics…
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David Horne is co-founder of West Hall Media, a marketing and new media company. He works with companies to enhance their communications and marketing efforts, connect to their communities, and build their brands.
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