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The other day I played in a charity golf tournament at Salem Glen. It so happened that I won the long drive hole (a career first). At the end of the round I was awarded a prize donated by a Wealth Management brokerage house in town. The prize they gave me was a box of…
Don’t date your customers and prospects. Court them. If you are worthy, they will marry you. Dating is short term. Courting is long term. Dating meets “my” needs. Courting meets your needs. Dating communicates at. Courting communicates with. Dating babbles about how great I am. Courting listens to how great you are. Dating wants to…
The other day I was in a clothing store, whose name I will keep anonymous (hint: named after Monica Geller’s brother). I needed to pick up some socks, of all things, and was in a little bit of a hurry. I stood in line for over ten minutes behind ONE other person as the clerk…
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David Horne is co-founder of West Hall Media, a marketing and new media company. He works with companies to enhance their communications and marketing efforts, connect to their communities, and build their brands.
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